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Cracking copy for interesting
people, like you.

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Image by Jakob Owens
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Life's busy...

You want to do the work you do and do it well. But it’s not enough to write something good - and god knows that’s hard enough - your words need to sell to folk who see 5000 messages a day.


You need a hook, a flow and to sound like you - whilst you’re thinking of them.


No pressure.


You know your brands’ archetype (Rebels and Jesters, we should talk) and you can spot well-crafted copy a mile off. And, you know people.


But can you write an effective sales page? Can you balls.


When was the last convenient time you had to sit down and write an email sequence? To create a landing page that makes people laugh, and then buy? To put together ad copy that gets bums on seats or products on hair? Not at the same time, although maybe..


You tell yourself that marketing could write something, or maybe you could bosh something out one evening when you’ve had a Malbec? 


So you write it, send it round and it’s revised until it has the integrity of a reformulated hot dog. Then you hire a freelancer, a good one.

Would you and I be a good match? Like a date (it’s not, don’t worry) we tend to find out fairly quickly. 


Bring your copy conundrum and let’s make some fixes within the hour. And if you want to take it further, well, we can figure that out.

The sort of things I do

Sales Pages

If sales makes you feel dirty, I want to know..

A great sales page takes your reader on a journey.

No neon clip-art from the nineties.

Nobody's going to feel buyers remorse, they will be excited to buy.

Honestly? They're my favourite things to write.

Email Newsletters

Want to write an email that people look forward to? It does exist!

Tell me what you want your readers to do (as well as a few other details) and I'll craft a sequence that your subscribers will pay you for.

Other Copy?

Have a problem that isn't listed here? Go to the doctor, man. No, seriously, send me an email. Or check out my services here.

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Hey hey! I'm Annabelle

I've worked in project management, business development and creative production. In agencies and on my own. With big brands and indie start-ups. But it's small businesses that have my heart. Why? 'Cause I understand the push and the pull. The desire to do work that matters without setting yourself on fire delivering it.


I never found sales gross - I think persuasiveness is a very useful skill - so when I started writing more for my clients, it was clear that copywriting was 'the thing'.

If you want to see my full, unabridged, unapologetic cv, read this.

Otherwise, I'm mum to two 'spirited' girls, married to an excellent chap, LOVE property, the great outdoors, gorgeous design and a proper cup of Yorkshire tea. 

Get in Touch

 Are we a good match? Like a date, you tend to know fairly quickly.

Hate contact forms?

No biggy, email 

Thank you! I'll be back to you within 2 working days.

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